Classic Book Collection - Vellichor Press

Client: Micaela Maltinti Studio
Art Director: Micaela Maltinti

This self-initiated project explores the creation of a fictional editorial, Vellichor Press, a boutique publisher reimagining literary classics through timeless, modern design. The brief was to develop a full visual system for a curated collection of premium book covers, housed in a custom box and supported by themed accessories including a tote bag, bookmark, notebook, and pen. The challenge was to translate both the soul of each novel and the brand’s editorial vision across formats—ensuring every item felt collectible, elegant, and cohesive.

Rooted in the Victorian origins of many of these novels, the visual system draws from historical motifs while embracing a contemporary design sensibility. Each cover uses symbolic elements to reflect the story’s themes—allowing for a deeper visual narrative. Decorative patterns inspired by Victorian tile-work create visual continuity across the collection, while rich, muted colour palettes establish a sense of elegance and permanence. The project also explored the versatility of hand lettering across multiple applications—from title treatments on the book covers to ornamental elements on the box—demonstrating how expressive type can carry both narrative and brand identity. Supporting materials like the bookmark, notepad, and tote bags extend this system in a way that feels curated, collectible, and aligned with Vellichor’s mission: to honour the classics while inviting new audiences to rediscover them through thoughtful, modern design.