30 for 30 - Lettering Series

Client: Micaela Maltinti Studio
Art Director: Micaela Maltinti

30 for 30 is a personal project I started to celebrate turning 30—an illustrated lettering series of thirty concepts or intentions I wanted to carry into this new chapter of life. Each word or phrase was carefully chosen as a kind of wish or reminder, both for myself and for friends, and brought to life through hand-lettered postcards.

The goal was to let each concept speak through its own visual language, using colour, composition, and style to reflect the meaning behind the word. This also became a way to explore different lettering techniques and moods across a unified format. The result is an evolving collection of unique postcards designed to be shared—spreading encouragement, reflection, and good energy.

The project is ongoing, with new pieces being added throughout 2025.