Off Grid, On Purpose

Client: Micaela Maltinti Studio
Art Director: Micaela Maltinti

This project involved designing the jacket cover for Off Grid, On Purpose—a practical, fictional guide to remote living and location-independent work. The brief was to create a clean and confident design that felt accessible, modern, and grounded in real-world experience. It needed to speak to professionals and everyday readers seeking freedom and flexibility, without resorting to clichés or overly “techy” visuals.

The solution was to build the cover around bold, sans serif lettering placed within the silhouette of a map grid. This layout balanced visual strength with minimalism, giving the design a sense of clarity and structure, mirroring the content's practical approach.